Original data · Etsy vs Google

Etsy vs Google: where the search demand really is

We compared Etsy and Google monthly search demand for the same 17,532 keywords. The pattern is lopsided: for the median keyword, Google gets 17.3× more searches than Etsy — so the audience your Etsy keywords reach on Google is far larger than the one on Etsy itself.

Built from Listogics' keyword corpus · eRank's own Etsy + Google estimates per keyword · data through 2026-08-11 · aggregates only.

17.3×

more monthly searches on Google than Etsy, for the median keyword

91%

of keywords have more Google demand than Etsy demand

8.9%

the small share searched more on Etsy than Google — the audience is mostly on Google

Google demand dwarfs Etsy demand

Take the same keyword and look at how many people search it each month on each platform. The median keyword in our data gets about 195 searches a month on Etsy and 2,400 on Google — roughly 17.3× more. Etsy is a focused, high-intent marketplace; Google is where the much larger top-of-funnel audience is searching.

Keywords by how much bigger Google demand is than Etsy

Etsy higher 8.9%

About even (1-2x) 7.5%

Google 2-5x 13.5%

Google 5-20x 22.2%

Google 20x+ 47.9%

What it means: only 8.9% of keywords are searched more on Etsy than on Google. For nearly everything you sell, there is a bigger audience looking on Google — and your Etsy listing can be the result they find.

Why this matters for your shop

Etsy listings can rank on Google — Etsy is a huge, trusted domain, and product pages from it show up in Google results all the time. That means a well-optimized listing isn't just competing for Etsy's search traffic; it's a candidate for the much larger Google demand behind the same keyword. Most sellers only ever think about Etsy search and leave that bigger audience on the table.

The opportunity: write titles, tags, and descriptions in the real, specific phrases shoppers type — the ones that carry demand on both platforms — so your listing is eligible for Google's audience as well as Etsy's. See do Etsy listings show up on Google? for how that works.

How to use this

Target specific, multi-word phrases real shoppers type — they carry demand on both Etsy and Google. Find in-demand ones with the free keyword tool.
Write a complete, keyword-rich description — Google reads the whole thing, not just the title. See how to write an Etsy description.
Understand the competition side too: our Etsy keyword length report and the State of Etsy Search report show which phrases you can actually rank for.

Methodology

eRank reports a monthly-search estimate for the same keyword on both Etsy and Google, specifically so the two can be compared — so this is a like-for-like comparison, not two different measures. The population is the 17,532 keywords in Listogics' corpus that carry a positive value for both Etsy search volume and Google searches, with data through 2026-08-11. Figures are medians (robust to outliers) and shares over that population. We publish distributions and aggregates only — never a single shop's data and never a keyword paired with its numbers. A cross-sectional snapshot, refreshed quarterly; directional, not Etsy- or Google-official.

Get found on Google, not just Etsy

Listogics writes listings in the specific, in-demand phrases that carry search demand on both platforms — free to start, no credit card.

Try Listogics free