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Original data · Etsy categories
Etsy demand & competition, by category
We grouped 31,285 in-demand
Etsy searches by Etsy's own top-level categories. Two things jump out: demand is
concentrated — half of it sits in just three categories — and the biggest categories
are also the most crowded. Here's the map of where Etsy's demand and competition
actually are.
Built from Listogics' keyword corpus · 31,285
demand-bearing keywords across 15 categories · data through
2026-08-31 · aggregates only.
47%
of in-demand Etsy searches sit in just the top 3 categories
~5×
more competition in the most-crowded category than the least (Art & Collectibles vs Electronics & Accessories)
7,767
competing listings even in the least-crowded category — no category is "easy"
Demand is concentrated in a few categories
Etsy is often described as endless variety, but the demand isn't spread evenly.
Home & Living alone holds
21.5% of in-demand searches, and the top three
categories together account for 46.9%. That's where
the buyers — and the sellers — pile up.
Share of in-demand keywords, by category
Home & Living21.5%
Jewelry14.1%
Art & Collectibles11.3%
Clothing10.8%
Paper & Party Supplies8.1%
Craft Supplies & Tools7.5%
Accessories7.2%
Toys & Games5.0%
Weddings3.2%
Electronics & Accessories3.2%
Books, Movies & Music2.3%
Pet Supplies2.0%
Bags & Purses1.9%
Bath & Beauty1.7%
Shoes0.2%
What it means for your shop: if you sell in a top category,
you're in the busiest part of the marketplace — more buyers, but far more sellers. The category doesn't
decide whether you get found; your specific keywords do.
The biggest categories are the most crowded
Competition — the number of competing Etsy listings on a keyword — is highest in exactly the categories
with the most demand. Art & Collectibles keywords face a
median of 38,512 competing
listings; Electronics & Accessories, the least crowded, still
faces 7,767 — about
5× less, but far from empty.
Median competing listings, by category
Art & Collectibles38,512
Craft Supplies & Tools34,770
Paper & Party Supplies32,890
Shoes28,050
Clothing26,093
Home & Living25,498
Jewelry24,694
Bags & Purses17,843
Books, Movies & Music16,868
Toys & Games16,132
Pet Supplies13,787
Accessories13,466
Weddings11,828
Bath & Beauty10,948
Electronics & Accessories7,767
The myth this kills: "pick a less competitive category." Even the
least-crowded category here faces roughly 7,767
competing listings. Switching categories won't save you — finding
low-competition keywords within your category will.
Full breakdown, by category
Median monthly demand and median competition for each of Etsy's top-level categories, over its
in-demand keywords. Demand is how many searches a typical keyword gets; competition is how many
listings you'd be up against.
Median monthly searches per in-demand keyword, by category
Jewelry403
Weddings396
Books, Movies & Music366
Toys & Games333
Clothing293
Paper & Party Supplies290
Art & Collectibles286
Electronics & Accessories254
Shoes252
Bath & Beauty248
Pet Supplies242
Bags & Purses242
Home & Living228
Accessories226
Craft Supplies & Tools219
Read it together: a category with solid demand but sky-high
competition (like Art & Collectibles) rewards specificity most — the
broad terms are unwinnable, so the long-tail is the whole game. See
how competition falls as keywords get longer.
How to use this, in your shop
Don't chase a "less competitive category" — chase
low-competition keywords inside your own, each with a
Low / Medium / High competition read.
In a crowded category, go specific and long-tail: the
keyword-length data shows competition collapsing as
phrases get longer.
Fill all 13 tags with distinct multi-word phrases so
you cover more of the demand in your category, not less.
Figures are aggregates over Listogics' keyword corpus — 271,252
Etsy keywords gathered from keyword-research data and public top-shop tag reports, with data through
2026-08-31. This analysis covers the 31,285
keywords that carry real demand (at least 100 monthly searches) and an assigned category. Each keyword's
category is one of Etsy's 15 top-level categories, assigned by an AI classifier;
2361 keywords the classifier couldn't confidently place are excluded. We
report medians, which are robust to outliers; smaller categories (Electronics, Shoes, Pet Supplies) rest
on fewer keywords than the large ones, so treat their figures as directional. Competition is the number
of competing Etsy listings; a competition of 0 is treated as unknown (eRank posted no figure) and
excluded from competition medians. We publish distributions and aggregates only — never a single shop's
data and never per-keyword numbers. Figures are directional, not Etsy-official.
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