Original data · Etsy categories

Etsy demand & competition, by category

We grouped 17,480 in-demand Etsy searches by Etsy's own top-level categories. Two things jump out: demand is concentrated — half of it sits in just three categories — and the biggest categories are also the most crowded. Here's the map of where Etsy's demand and competition actually are.

Built from Listogics' keyword corpus · 17,480 demand-bearing keywords across 15 categories · data through 2026-08-11 · aggregates only.

50%

of in-demand Etsy searches sit in just the top 3 categories

~5×

more competition in the most-crowded category than the least (Home & Living vs Bath & Beauty)

14,905

competing listings even in the least-crowded category — no category is "easy"

Demand is concentrated in a few categories

Etsy is often described as endless variety, but the demand isn't spread evenly. Home & Living alone holds 18.4% of in-demand searches, and the top three categories together account for 49.9%. That's where the buyers — and the sellers — pile up.

Share of in-demand keywords, by category

Home & Living 18.4%

Jewelry 18.2%

Art & Collectibles 13.3%

Clothing 11.8%

Paper & Party Supplies 7.6%

Craft Supplies & Tools 7.3%

Accessories 5.7%

Toys & Games 4.7%

Weddings 4.5%

Bath & Beauty 2.9%

Bags & Purses 1.8%

Books, Movies & Music 1.7%

Pet Supplies 1.2%

Electronics & Accessories 0.7%

Shoes 0.2%

What it means for your shop: if you sell in a top category, you're in the busiest part of the marketplace — more buyers, but far more sellers. The category doesn't decide whether you get found; your specific keywords do.

The biggest categories are the most crowded

Competition — the number of competing Etsy listings on a keyword — is highest in exactly the categories with the most demand. Home & Living keywords face a median of 67,720 competing listings; Bath & Beauty, the least crowded, still faces 14,905 — about 5× less, but far from empty.

Median competing listings, by category

Home & Living 67,720

Art & Collectibles 62,549

Craft Supplies & Tools 57,138

Accessories 53,207

Electronics & Accessories 52,366

Paper & Party Supplies 51,650

Pet Supplies 49,166

Toys & Games 44,702

Shoes 40,970

Jewelry 36,453

Books, Movies & Music 36,198

Clothing 32,503

Weddings 24,132

Bags & Purses 21,116

Bath & Beauty 14,905

The myth this kills: "pick a less competitive category." Even the least-crowded category here faces roughly 14,905 competing listings. Switching categories won't save you — finding low-competition keywords within your category will.

Full breakdown, by category

Median monthly demand and median competition for each of Etsy's top-level categories, over its in-demand keywords. Demand is how many searches a typical keyword gets; competition is how many listings you'd be up against.

Median monthly searches per in-demand keyword, by category

Electronics & Accessories 779

Jewelry 520

Books, Movies & Music 510

Pet Supplies 494

Toys & Games 422

Weddings 349

Paper & Party Supplies 335

Bags & Purses 323

Home & Living 301

Art & Collectibles 298

Clothing 294

Accessories 242

Craft Supplies & Tools 238

Shoes 217

Bath & Beauty 212

Read it together: a category with solid demand but sky-high competition (like Home & Living) rewards specificity most — the broad terms are unwinnable, so the long-tail is the whole game. See how competition falls as keywords get longer.

How to use this, in your shop

Don't chase a "less competitive category" — chase low-competition keywords inside your own, each with a Low / Medium / High competition read.
In a crowded category, go specific and long-tail: the keyword-length data shows competition collapsing as phrases get longer.
Fill all 13 tags with distinct multi-word phrases so you cover more of the demand in your category, not less.
For the bigger picture, read the State of Etsy Search report, how hard Etsy keywords are to rank for, and why your keywords are too competitive.

Methodology

Figures are aggregates over Listogics' keyword corpus — 101,806 Etsy keywords gathered from keyword-research data and public top-shop tag reports, with data through 2026-08-11. This analysis covers the 17,480 keywords that carry real demand (at least 100 monthly searches) and an assigned category. Each keyword's category is one of Etsy's 15 top-level categories, assigned by an AI classifier; 60 keywords the classifier couldn't confidently place are excluded. We report medians, which are robust to outliers; smaller categories (Electronics, Shoes, Pet Supplies) rest on fewer keywords than the large ones, so treat their figures as directional. Competition is the number of competing Etsy listings; a competition of 0 is treated as unknown (eRank posted no figure) and excluded from competition medians. We publish distributions and aggregates only — never a single shop's data and never per-keyword numbers. Figures are directional, not Etsy-official.

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