Enter what you spent, what those ads sold, and your margin — see your ROAS, the break-even ROAS your margin actually needs, and whether the campaign makes money. No signup.
Not sure of your margin? Work it out per sale with the free Etsy fee & profit calculator, then bring the percentage back here.
ROAS, ACoS, and break-even ROAS are standard advertising math and apply to any ad platform, including Etsy Ads. "Sales from ads" is the revenue Etsy attributes to your ads in Shop Manager → Marketing. This is an estimate for planning, not financial advice.
This is the part most sellers miss: a "good" ROAS isn't a fixed number — it depends entirely on your margin. If your margin before ad costs is 20%, you need a 5x ROAS just to break even. At 50% margin, 2x is break-even. So a 3x ROAS can be great for one shop and a money-loser for another. Calculate your break-even first, then judge every campaign against it.
And ads only amplify — they don't fix a listing that doesn't sell. If a listing converts poorly on organic visits, paying for more visits just loses money faster. Get found in search and win the click first; are Etsy Ads worth it? walks through when to run them.
What is a good ROAS on Etsy Ads?
There's no universal number — the ROAS that matters is your break-even ROAS, which is 1 ÷ your margin. At a 25% margin you need 4x just to break even. Aim comfortably above your break-even, not above someone else's target.
What is break-even ROAS?
The return on ad spend where a campaign makes exactly zero profit. It equals 1 ÷ your profit margin before ad costs — 5x at a 20% margin, 2.5x at 40%. Everything above it is profit.
What is ACoS?
Advertising Cost of Sale — your spend as a percentage of the sales it produced, the inverse of ROAS. You're profitable when your ACoS is below your profit margin.